A menstrual cup is a small, soft silicone cup worn internally to collect (not absorb) period blood. Compared to tampons and pads, cups are:

Reusable

Eco-friendly (reducing landfill build-up)

Cost-effective (cost effective solution)

Healthier (for bodies)

They're kind to the planet and to bodies.

A period is part of a woman’s monthly hormonal cycle, when the body releases the uterine lining. Also known as menstruation, this process happens through the vagina and is totally natural.

Each cycle, the body prepares for the possibility of pregnancy by building up a soft lining in the uterus. If pregnancy doesn't happen, the body sheds this lining, along with a small amount of blood and tissue. This is what we call a period. It usually lasts between three and seven days.

A period is just one part of a larger hormonal cycle that also affects energy, mood, sleep, and overall wellbeing.

It’s deeply connected to fertility, energy, emotions, and health. But it’s not just about biology, it’s a rhythm that can impact mood, focus, and how someone feels in their body.

Not all women bleed, and not all cycles look the same and that’s completely normal. Whether due to birth control, health conditions, menopause, or individual biology, some people move through life without a monthly period. But that doesn’t mean they’re disconnected from their cycle. Our bodies still ebb and flow in energy, mood, and intuition often in sync with internal rhythms or even the moon.

There’s no one way to experience your cycle. We honour every version, bleeding or not, because true wellness comes from tuning in to your own natural flow. And when you do that, you’re not just nurturing your health… you're tapping into your wealth.

Menstrual cups offer several benefits compared to disposable tampons and pads:

• Longer wear time (up to 12 hours)
• Disposable pads and tampons often contain unwanted chemicals that can enter the body.
• Tampons, especially super-absorbent ones, can dry out vaginal tissue, cause tiny tears, and provide an environment more suited to bacteria associated with Toxic Sock Syndrome.
• Period cups don't absorb liquid, they collect collect it - so they don't dry the vagina or disrupt natural flora (bacteria) as much.
• Eco-friendly (reusable, reducing waste)
• Cost-effective (one cup can last for several years)
• Discreet (no visible bulges or odour)
• Comfortable (once inserted correctly, it can’t be felt)

Yes! Menstrual cups come in different sizes and shapes, and you can help by choosing one based on:

• Flow intensity: Lighter flow may require a smaller cup, while heavier flow may need a larger cup.
• Cervix height: Some people have a low cervix, requiring a shorter cup, while others may need a longer cup.
• Experience: If your partner is new to menstrual cups, a softer cup like flow's medical-grade silicon cup may be easier to use.

We love that your curious about how she uses her cup. Have a look at some of our images.

Using a menstrual cup can take a little practice, but most people find it easy once they get the hang of it. Once a cup is full it is emptied into the loo. The cup is then rinsed and ready to insert.

Cleaning is easy. At the end of each cycle cups are sterilised by placing in boiling water for a few minutes. There are also specialised sterilising products available, eg steamers. Once sterilised, cups are stored in a cloth bag until the next cycle!

No, a menstrual cup should not cause pain if it’s inserted properly. If there’s discomfort, it might be due to an incorrect size, improper placement, or the cup being too high or low in the vaginal canal. She may need to try a different size or adjust how she inserts it.

Great Question!!

You’re Needed. You’re Welcome.

Men often ask: “How can I help?”

The answer is simple — just by showing up.

Support can look like:

• Learning instead of avoiding
• Having open conversations
• if it is your partner of family member you could try to be aware of when she is bleeding. That way you can be ready to offer extra support if/when needed.
• if you notice her mood or physicality has changed ask yourself if it could be due to her period. Maybe you could be extra caring and understanding at this time.
• Being emotionally available
• Gifting her a flow cup

You’re not on the sidelines. You’re part of the flow team.

Yes, menstrual cups are completely safe when used according to the instructions. There’s a very low risk of Toxic Shock Syndrome (TSS) compared to tampons, as long as the cup is not worn for more than the recommended 12 hours, and proper hygiene is maintained.

Women’s bodies are incredible. They brought you into this world! They cycle, shift, flow, and renew, month after month. The menstrual cycle is powerful when understood.

It’s time we all started communicating about it in this way.

No, menstrual cups are not designed for sexual activity. They are meant to be worn during menstruation and should be removed before engaging in intercourse.

A high-quality menstrual cup can last 5–10 years with proper care. However, if the cup shows signs of wear, such as cracks or loss of flexibility, it’s time to replace it.

Spread the word! By understanding and supporting menstrual cups, you’re helping reduce millions of tampons and pads that end up in oceans and landfills.

If you would like to help in a tangible way you could Pay it Forward and donate period pads to women in need. Please see the XX section in our website.

Men don’t bleed monthly, but you do have a cycle. It's daily.

Testosterone levels rise in the morning and drop by night, affecting energy, motivation, and mood. Understanding your own rhythm, like you're starting to understand a body with a period cycle, helps with communication and self-awareness.